Store setup & launch
A complete Shopify foundation: theme configuration, store settings, navigation and launch preparation tailored to your brand.
AVAILABLE FOR FREELANCE WORKKARACHI, PK / WORKING WORLDWIDE
BUILT TO
STAND OUT.
SHOPIFY / DESIGN / DEVELOPMENTMEET YOUR DEVELOPER
Mustufa Ali.
I turn brand ideas into Shopify experiences. Custom themes, thoughtful details and code that does the work.
DESIGNED WITH INTENT. BUILT WITH CARE.
LIQUID✳SHOPIFY OS 2.0✳CUSTOM SECTIONS✳JAVASCRIPT✳T4S / KALLES✳STORE DEVELOPMENT✳THEME CUSTOMIZATION✳
01 / SELECTED WORK
SELECTED WORK.
A few stores I've helped bring to life.
Explore the details. Visit the live experience.
01 — RETRODESIRE
↗
Culture meets commerce.
SHOPIFY REBUILDRetroDesire — custom sections and a responsive storefront for a streetwear brand rooted in rave culture.
02 — ZUBAIDAS ONLINE
↗
Everyday shopping, considered.
THEME DEVELOPMENTZubaidas Online — custom theme work, product setup and section customization for a family shopping destination.
03 — LITTLE DARLING
↗
Little details. Big personality.
STORE SETUPLittle Darling — thoughtful collections, an organized catalog and theme configuration for a growing kids brand.
04 — THE HASHTAG
↗
A fresh look for fashion.
THEME REDESIGNThe Hashtag — a complete visual refresh with modern layouts and a responsive shopping experience.
FOUR BRANDS. FOUR DIFFERENT POINTS OF VIEW.Your store could be next ↗
02 / WHAT I DOYOUR NEXT MOVE.
YOUR NEXT MOVE.
MY EXPERTISE.
12 focused services for your Shopify store.
From first setup to ongoing development.
Theme design & redesign
Custom storefront layouts and responsive styling that bring your brand to life, whether you are starting fresh or refreshing an existing store.
Custom Liquid & sections
Flexible, editable sections and reusable blocks built around your content, products and the features your theme is missing.
Product pages & shopping features
Product templates, size guides, variant selectors, collection filters and cart drawers that make browsing and buying easier.
Catalog & collection management
Product uploads, variant organization, collection structures and clear navigation for catalogs that are easy to shop and maintain.
Metafields & dynamic content
Structured product details and reusable content connected to your theme, so your team can update information without editing code.
App & API integrations
Connect the tools your store needs, configure their storefront experience and resolve conflicts with your existing theme.
Speed & performance optimization
Review theme code, image delivery and scripts to identify bottlenecks and improve the storefront loading experience.
Technical SEO & store audits
Review page structure, metadata, image alt text, internal links and redirects to improve the technical foundations of your store.
Store migration & replatforming
Move products, collections and content to Shopify, rebuild the storefront and plan redirects to keep the transition organized.
Conversion-focused UX improvements
Refine product information, navigation, mobile layouts and cart interactions to reduce friction throughout the shopping journey.
Ongoing support & bug fixing
Keep your storefront working with theme troubleshooting, app-conflict fixes, content updates and continued development after launch.
03 / A LITTLE ABOUT MEA BUILDER’S MIND.
A BUILDER’S MIND.
AN EYE FOR DETAIL.
Mustufa Ali ↗
I like making things that look right,
feel right, and work properly.
I'm a Shopify developer based in Karachi, currently building for Zubaidas Little Darling Online. I work with Liquid, custom sections and theme architecture every day.
Much of my experience is with fashion, kids and lifestyle brands. That means understanding the products, the collections and all the little decisions that shape a shopping experience.
3+Years in Shopify
4Featured projects
OS 2.0Theme expertise
04 / HOW WE GET THEREA CLEAR PROCESS.
A CLEAR PROCESS.
FROM IDEA TO LAUNCH.
First, the right questions.
We talk about your brand, your store and what needs to change. Then agree on a clear scope and timeline.
Then, make it real.
I build the experience and share progress along the way. You stay involved as the details come together.
Ready for the real world.
We review, test and refine the storefront before launch, with support to help you settle in.
05 / THE INVESTMENTLET’S BUILD
LET’S BUILD
YOUR NEXT CHAPTER.
Choose a scope that fits your store.
We'll discuss the details before we begin.
$200
A considered foundation.
- Theme setup & brand styling
- Up to 3 custom sections
- Up to 15 product uploads
- Up to 2 app integrations
- Mobile check & speed optimization
$600
More room for your ideas.
- Everything in Theme Setup
- Up to 6 custom sections / features
- Custom cart drawer or filters
- 50 products & up to 5 integrations
- Testing & 2 weeks of launch support
$1,000
The complete experience.
- Everything in Custom Build
- Unlimited custom sections
- Full theme customization
- Advanced JS & up to 10 integrations
- Migration & 30 days priority support
06 / BEFORE WE STARTGOOD QUESTIONS.
GOOD QUESTIONS.
CLEAR ANSWERS.
Can you improve my existing store?+
Yes. I can work with your existing Shopify theme, build custom sections, fix bugs or refresh the layout. A full rebuild is only needed when it fits your goals.
How long does a project take?+
Small customizations usually take a few days. A full theme customization or store setup typically takes 2–4 weeks, depending on scope. We'll agree on the timeline before starting.
Will I own the custom code?+
Yes. The custom code and sections I build belong to your store and can be used and edited after the project.
What happens after launch?+
The Custom Build includes two weeks of post-launch support. The Full Store Build includes 30 days of priority support. Ongoing work can be discussed separately.
HAVE SOMETHING IN MIND? OPEN FOR PROJECTS